Cookies and your choices

Your cookie choices

optima_cookie_consent stores your analytics choice, while optima_marketing_consent stores a separate choice for Meta personalized offers. Both last 180 days. A previous Google Analytics permission does not permit Meta Pixel.

Language

optima_locale_preference stores your selected language or dismissal of the language suggestion for 180 days.

Configurator

wizard-data stores your selected coffee machine options for the browser session. Your name and phone number from the form are not written to this cookie.

Why we use analytics

It helps Optima Klassic understand which pages people visit and how they use the site. After permission, the browser sends Google information about views and interactions and technical browser and device data. The network connection also provides Google with your IP address.

Analytics cookies

_ga and _ga_* distinguish visits and sessions. This integration limits their lifetime to 180 days. The Google tag does not load without analytics permission.

Additional Google features

Analytics permission enables Google Analytics measurement only. Google Signals and use of data for Google personalized offers remain disabled, even if you separately allow Meta Pixel.

Why we use Meta Pixel

After separate permission, Meta receives page-view events (PageView), visited page addresses and technical browser and device data. The network connection also provides Meta with your IP address. This helps measure referral sources and personalize offers for Optima products on Facebook and Instagram.

Meta cookies

Meta uses _fbp and, when a link includes an fbclid parameter, _fbc to distinguish browsers and referrals from Facebook and Instagram. Without separate Meta permission, Meta Pixel does not load and this integration does not create these cookies. Their lifetime is determined by Meta.

Which events are sent

This integration sends page views (PageView), catalog, product and content views (ViewContent), contact and social-link clicks (Contact), opening the configurator from an entry button (Configurator_Start), completion of the configurator questionnaire (Configurator_Step_Complete), viewing the coffee machine recommended by the configurator (Configurator_Result_View), the start of form completion (InitiateCheckout) and successful requests after server confirmation (Lead). Event parameters contain only public page, product or button identifiers, configurator step number, language, form placement and type, and contact channel. Automatic events and automatic matching of contact data are not enabled. Names, phone numbers, email addresses and request text from forms are not sent in these event parameters.

Meta explains its processing of information in its privacy policy.

Cookie settings

Open the settings using the button below; the footer links to this page. Choose “Necessary only”, “Analytics only”, or “Allow all”. The last option enables both Google Analytics and Meta personalized offers. “Analytics only” withdraws Meta permission; “Necessary only” withdraws both permissions. Withdrawal stops further events from the relevant integration and removes Google or Meta cookies accessible to the site. Language and configurator preferences remain; no page reload is needed.

Data already sent

Withdrawing consent does not automatically delete data sent earlier. For questions about data processing, contact Optima Klassic at sales@optima-klassic.com.ua.

Google explains its processing of information in its privacy policy. The separately linked Franke legal documents on this site belong to Franke.