HoReCa · 8 August 2023

Choosing a coffee machine for fast customer service

Why service speed depends on choosing the right coffee machine.

Franke coffee machine in a coffee shop

One of the most valuable resources in the modern world is time. And for a hospitality business it plays a particularly important role. Customers do not like waiting long for their order, and are not even prepared to. Fast service is therefore a critical factor in a venue running successfully and in keeping its visitors loyal.

In this article we discuss the importance of fast service in a café or restaurant, and give particular attention to choosing a coffee machine.

Why improving the speed of service matters so much

Greater customer loyalty. Good coffee and fast service are the key to your visitors' hearts. Service like that creates a positive experience for customers, which leads to greater loyalty. Loyal visitors not only come back again and again but also recommend your café to their friends and acquaintances.
Competitive edge. Let us be honest: a good many coffee shops and restaurants serving good coffee have opened today. But the speed of service is not up to standard everywhere. Customers always come back where they can get their order quickly and enjoy a cup of their favourite drink.
Higher sales volume. It is simple here — fast service brings more customers through the door and, accordingly, more profit.
The venue's reputation. First you work on your reputation, then your reputation works for you. Everyone knows that. Speed, quality of service and excellent coffee drinks are your trump card, and an important factor in attracting new visitors and building the venue's reputation.

To speed up serving customers considerably, you will need a high-output coffee machine.

Choosing coffee equipment for fast service

Buying a coffee machine has to be approached very seriously, because how quickly you make a drink and serve it to your venue's guest depends on exactly that. The first things to look at are reliability and output, since this equipment is not bought for a single year. A Swiss Franke coffee machine makes an excellent choice. Thanks to the wide model range you will be able to find a machine that fully meets your requirements. We have put together several recommendations to help you find a suitable machine quickly:

Settle the type of machine. Semi-automatic, fully automatic or super-automatic — the choice of models is a pleasant surprise. Any of these kinds of machine suits fast service well. The difference lies in the number of functions and built-in smart systems, and in how the foam is produced (by hand or automatically).
Assess your customer flow and settle on the output. Here we come to the most important point. Before starting to choose a machine, you need to analyse what your business needs. Determine the daily load and the peak sales hours in order to choose the optimal machine for your venue.

Franke coffee machines vary in output. Pay attention to the number of cups of coffee the machine can make per day. Account not only for the average load but also for maximum output, so that you can be confident the machine will handle your business's needs even during busy periods. For small coffee shops we recommend looking at these models:

Franke A300 — up to 120 cups/day;
Franke A400 — up to 200 cups/day.

Larger-format venues will need fully automatic and super-automatic machines with high output.

Franke A600 — up to 200 cups/day;
Franke A800 — up to 250 cups/day;
Franke A1000 — up to 300 cups/day;

Look at the extra functions. Franke is known for innovative technology that not only extends what the machine can do but also makes it considerably more convenient to use. Some models come with automatic cleaning, make it possible to prepare drinks to your own recipes, and create light, delicate foam of the consistency you need. These and many other functions help optimise service and require minimal human intervention. The smart machine takes on every process entirely, and that is its greatest advantage.

Using these recommendations you will be able to find the most suitable coffee machine model for your business quickly — one that will make coffee and other drinks fast and to professional barista standard.